EJ met the team behind Open Apparel Registry as they prepared to embark on a significant brand evolution—expanding their mission of making supply chain data open, accessible, and collaborative beyond apparel to consumer goods in general.
EJ and Maybe Ventures co-founder KT Wilhoit worked with the team to identify a new name and visual language that serves their expanded mission, while remaining true to the deep relationships and expertise they've developed in the apparel sector. The new Open Supply Hub launched to the world in June 2022.